Over the years… The covers reflected the rebrand—the shift of brand focus and values
Magazines
Cei
Cei—the Asia-Pacific edition of C&IT (Conference & Incentive Travel)—has undergone several redesigns and a major rebranding. Formerly known as Conferences Events Incentives and centred on the MICE industry, the title has evolved into Campaign Events and Impact, aligning its events coverage with Campaign’s expanding global network across marketing, advertising and PR.
The cover design has shifted from destination-driven visuals to conceptual illustrations, while the interior layout now prioritises infographics that distil key event insights rather than focusing on MICE logistics. The result is a cohesive, contemporary design that reinforces Haymarket’s core value.
In the best light… Vibrant events and destination pictures are also part of the art direction
Brands, etc.… The subjects’ strategies to activate the brands are as essential as their personalities. We collaborated with the photographer Yong Teck Lim for Miguel de Andres-Clavera
and Joewin Tan’s photos
Design fundamental… The 10th and 15th Anniversary issues used the grids to accent the interesting facts in big numbers, and flexibly roomed case studies and quotes. Illustrations by Cameron Law
Partnerships… with MICE and tourist organizations—Meet Taiwan and Seoul Tourist Organization—Cei had produced guidebooks focusing on MICE information