Over the years… The covers reflected the rebrand—the shift of brand focus and values
MAGAZINES
CEI
Cei—the Asia-Pacific version of C&IT (Conference & Incentive Travel)—had undergone redesigns and rebranding. From Conferences Events Incentives, focusing on the MICE trade industry, featuring what the destinations can offer, to Campaign Events and Impact, connecting events coverage with Campaign’s growing global network of marketing, advertising and PR communities, the magazine’s covers reflected the shift of
brand focus and values.
brand focus and values.
In the best light… Vibrant events and destination pictures are also part of the art direction
Brands, etc.… The subjects’ strategies to activate the brands are as essential as their personalities. We collaborated with the photographer Yong Teck Lim for Miguel de Andres-Clavera
and Joewin Tan’s photos
Design fundamental… The 10th and 15th Anniversary issues made use of the grids to accent the interesting facts in big numbers, and flexibly roomed case studies and quotes. Illustrations by Cameron Law
Partnerships… With MICE and tourist organizations—Meet Taiwan and Seoul Tourist Organization—Cei had produced guidebooks focusing on MICE information