The story behinds… Creation Stories show how a campaign came into being
ONLINE EDITORIAL CONTENTS – VIDEO SERIES
Creation stories
Campaign launched a video series called Creation Stories. Each month, Creation Stories will feature a video conversation, about 20 minutes in length, about a recent advertising campaign.
The idea is to provide viewers with behind-the-scenes insight into how the advertising was created: what led to the project, what problems they encountered, what they learned.
The next episode is about to begin… Extracted from Episode 2 (Editorial and music: Matthew Miller; video: Shoosta)
How it began… Creating creation stories
One liner… The storyboard