The story behind… Creation Stories show how a campaign came into being
Video Series
Creation Stories
The Creation Stories series offers viewers a behind-the-scenes glimpse into recent advertising campaigns, from concept to final execution. For the opening animation, I used After Effects’ Trim Path effect to visually depict the process of developing a campaign—from initial draft to filming. The outcome is a straightforward yet impactful animation that encapsulates the essence of storytelling.
The next episode is about to begin… Extracted from Episode 2 (Editorial and music: Matthew Miller; video: Shoosta)
How it began… Creating creation stories
One liner… The storyboard