![](https://cdn.myportfolio.com/82598b77-7247-48c0-8097-729b6d97f108/0f9dd6d1-b889-4ff9-bcf2-3eb90c87541c_rw_1920.png?h=aecb00cf79d92e5dc6a41ab922da728e)
Simply put… The shadows and layers spoke for the content
Type design
40 under 40
The story featured forty over-achievers in the industry who were under forty years of age.
Simple and elegant, the form told the story with the words layered underneath each other.
![](https://cdn.myportfolio.com/82598b77-7247-48c0-8097-729b6d97f108/b341cc0e-51e8-4c50-849b-2a0d8b3da807_rw_1920.jpg?h=9efec28da7bcc138cc24fa83894d5ca7)
Brand new… The type design marked the start of the premium subscription