Conference
Performance Marketing Playbook
Performance Marketing Playbook was a digital event and content series. It brought together performance and brand marketers for two days of live panels, video bites, masterclasses, and intimate roundtables.
The medium is the message. Seamless animations were created to speak for the content.
Shot #01… strategy icons fill the space
Shot #02… strategy icons gliding off
Shot #03… sale funnel is revealed
Shot #04… profit come out of the sale funnel
Shot #05… an eye appears
Shot #06… at a blink…
Shot #07… transaction comes up…
Shot #08… and done
Shot #06… target
Shot #07… hit
Shot #08… logo type appears with the animated icons
Shot #09… finale, icons continue to loop the motions
Design #02
Play by the rules, but fiercely, we have a design that highlights the strategy and skills behind the performance marketing playbook.
We continued to be corporate and yet bold, following the Campaign brand voice.
Day 1… purple
Day 2… blue
In-person day 3… red
In-person day 2… green
Design #03
Inspired by the traditional Chinese calendar, the design listed the topics and contents with grides and icons and tied in the energy of the new event with bright colours, just as the list of suitable things to do and what should be avoided on the Chinese calendar.
Shot 1… icons start to appear
Shot 2… animated icon appear
Shot 3… animated icons build up and loop as the logo appears
