Conference
Performance Marketing Playbook
The Performance Marketing Playbook is a digital event and content series that unites performance and brand marketers for two days of live panels, video clips, masterclasses, and intimate round-table discussions. My task was to create a design system that visually captured the essence of the event.
I adopted an iconographic approach, using trim-path animation to maintain a clean style while illustrating the flow of ideas. The result is an engaging event identity that clearly conveys what marketers can expect to gain.
I adopted an iconographic approach, using trim-path animation to maintain a clean style while illustrating the flow of ideas. The result is an engaging event identity that clearly conveys what marketers can expect to gain.
Shot #01… strategy icons fill the space
Shot #02… strategy icons gliding off
Shot #03… sale funnel is revealed
Shot #04… profit come out of the sale funnel
Shot #05… an eye appears
Shot #06… at a blink…
Shot #07… transaction comes up…
Shot #08… and done
Shot #06… target
Shot #07… hit
Shot #08… logo type appears with the animated icons
Shot #09… finale, icons continue to loop the motions
Draft #02
Play by the rules, but fiercely, we have a design that highlights the strategy and skills behind the performance marketing playbook. We remained corporate yet bold, following the Campaign brand voice.
Day 1… purple
Day 2… blue
In-person day 3… red
In-person day 2… green
Design #03
Inspired by the traditional Chinese calendar, the design listed the topics and contents with grides and icons and tied in the energy of the new event with bright colours, just as the list of suitable things to do and what should be avoided on the Chinese calendar.