Fun to learn… Campaign Crash Course makes learning flexible and easy to chew
Video Series
Campaign Crash Course
For the “Back to School” season, Campaign Asia-Pacific is launching a new education series featuring short, five-minute videos from experts at agencies, tech platforms, and consultancies. These bite-sized “crash courses” supplement our editorial coverage with accessible learning content on key marketing and advertising topics.
I was briefed to emphasise this educational purpose and to develop an opening animation that would resonate with younger audiences—a group we’re eager to engage but often find harder to reach than senior leaders. Over time, the editorial team aims to build a searchable library of these lessons, strengthening Campaign Asia-Pacific as a go-to resource for anyone looking to learn about marketing.
The playful, South Park-inspired aesthetic supports the “Back to School” theme and helps capture the attention of younger viewers. The result is a dynamic, engaging opener that replaces the static version used in the print magazine—and it’s already a hit with the creative community.
The know-how from the experts… Gaming: what is the play economy, and how do you unlock it?
(AV by Shoosta)
Design with an angle… different concepts and their represents