Insightful… Campaign Asia-Pacific has been covering the brand media industry for over 50 years
Translating the content to the cover is the biggest challenge and rewarding joy. It requires conceptual thinking, photo manipulation, and a keen typographic sense. We also commission illustrators to allow the illustrations to convey the story. For the interviews, we collaborate with photographers to capture the subjects’ personalities from creative angles.
The red pen came out… Each year, Campaign Asia-Pacific grades the sector. We collaborated with Patrick Hruby for the Elemental school report theme on the cover
Standing out from the crowd… The CG artist—Peter Crowther—has created the gummy bear to represent the creative one that stood out in the advertising industry
Kiddish and expressive… In 2018, we upgraded the Agency Report Cards with expressive doodle art and grunge stamps
The unusual suspects… The illustrator Cameron Law, humorously captures the Japanese nerds’ hard-to-catch
consumer behaviours
Changing taste of Chinese consumers… To be elegant is to wear the logo small, according to the Booker Prize-winning novel—The White Tiger. The concept—Superman wore the ‘S’ small—visualise the sophisticated Chinese consumers. Illustration by David Humphries
The man and his vision… Bringing out the personality of the subject is our brief. Here, GroupM’s Asia Pacific
CEO—Mark Patterson’s character—is tale-told the photographer Samantha Sin
Special issues… Covering the region of Asia Pacific, Campaign Asia-Pacific also produced special editions in different languages and designs to focus on the local issues. Illustration by Cameron Law
Focus… special booklet for more in-depth discussions on China’s brand media industry. Infographics by Mikey Carr