Insightful… Campaign Asia-Pacific has been covering the brand media industry for over 50 years

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Campaign Asia-Pacific is a brand media title of Haymarket Media Business. It provides insight into the ideas, work and personalities that shape the marketing communications industry.

Translating the content to the cover is the biggest challenge and joy. It takes concept thinking, photo manipulation, and typographic senses. We also commissioned illustrators to let the illustrations speak for the story. As for the interviews, we collaborated with photographers to capture the subjects’ personalities with creative angles.
Shining a light on the industry’s rising stars… We invited the CG illustrator—Ben Fearnley—for the neon light type-design

The red pen came out… Each year, Campaign Asia-Pacific grades the sector. We collaborated with Patrick Hruby for the Elemental school report theme on the cover

Standing out from the crowd… The CG artist—Peter Crowther—has created the gummy bear to represent the creative one that stood out in the advertising industry

Kiddish and expressive… In 2018, we upgraded the Agency Report Cards with expressive doodle art and grunge stamps

The unusual suspects… The illustrator Cameron Law, humorously captures the Japanese nerds’ hard-to-catch
consumer behaviours

Changing taste of Chinese consumers… To be elegant is to wear the logo small, according to the Booker Prize-winning novel—The White Tiger. The concept—Superman wore the ‘S’ small—visualise the sophisticated Chinese consumers. Illustration by David Humphries

The man and his vision… Bringing out the personality of the subject is our brief. Here, GroupM’s Asia Pacific
CEO—Mark Patterson’s character—is tale-told the photographer Samantha Sin

Special issues… Covering the region of Asia Pacific, Campaign Asia-Pacific also produced special editions in different languages and designs to focus on the local issues. Illustration by Cameron Law

Focus… special booklet for more in-depth discussions on China’s brand media industry. Infographics by Mikey Carr

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