New direction… Campaign360 2022 branding
Conference
Campaign360
Campaign360, the flagship conference of Campaign Asia-Pacific, provided a dynamic platform for learning and networking. The branding required both timeless appeal and creativity to reflect the brand and industry. The animation featured 360-degree views to reinforce Campaign's leadership in brand media events.
Storytelling… the winning idea and its visual language plus the storyboard of the opening animation
Setting up… Registration
We are back… The event at Raffles Singapore
Kept the delegates informed… digital agenda
Little things… Tent cards for delegates' reservation
Sponsored roundtable… Foam boards for directions
Lunch setting… Menu and name card
Opening… holding slide
Streaming… LED backdrop with live stream
Discussions… The roundtable set up
Spirited away… The use of glitches, enhanced by the animation, represented the idea of concealed consumer identity
The 2021 Campaign360 centred on the future without cookies and its impact on brands and businesses in the years ahead. I designed the event’s visual content with Campaign Connect UK’s branding in mind. Conceptually, I drew inspiration from René Magritte’s ‘The Son of Man,’ using it to represent the growing challenges in e-commerce, communications, and consumer experience. Clean geometric forms and a subtle glitch effect reinforce the idea of an unseen consumer. The result is a memorable event identity that aligns seamlessly with Campaign Connect and strengthens the overall brand presence.
Topics around the industry… (top left to bottom right) trust, talent, creativity, identity and marketing
Highlights… The 2021 virtual event