New direction… Campaign360 2022 branding
Conference
Campaign360
As Campaign Asia-Pacific’s flagship conference, Campaign360 was designed around an event format with learning and networking opportunities, providing a platform for agencies to come together.
In 2022, Campaign360 was looking for new branding for brand recognition. It has to stand the test of time and, nonetheless, striking. The main idea—New Direction—is to focus on the future of media after the pandemic, the business in Asia and its place on the world stage.
Storytelling… the winning idea and its visual language plus the storyboard of the opening animation
Setting up… Registration
We are back… The event at Raffles Singapore
Kept the delegates informed… digital agenda
Little things… Tent cards for delegates' reservation
Sponsored roundtable… Foam boards for directions
Lunch setting… Menu and name card
Opening… holding slide
Streaming… LED backdrop with live stream
Discussions… The roundtable set up
Spirited away… The use of glitches, enhanced by the animation, represented the idea of concealed consumer identity
Based on the year 2021’s central theme—the cookie-less future and what this means for brands and businesses in the years ahead—René Magritte’s idea of the hidden man is employed to tie in the topics around the challenge of e-commerce, communications and consumer experience. The simple forms and glitch effect enhance the concept of the hidden consumer.
Topics around the industry… (top left to bottom right) trust, talent, creativity, identity and marketing
Highlights… The 2021 virtual event