CONFERENCES
CAMPAIGN360
As Campaign Asia-Pacific’s flagship conference, Campaign360 was designed around an event format with learning and networking opportunities, providing a platform for agencies
to come together.
to come together.
In 2022, Campaign360 was looking for new branding for brand recognition. It has to be able to stand the test of time and nonetheless striking. The main idea—New Direction—is to focus on the future of media after the pandemic, the business in Asia and its place on the world stage.
Based on the year 2021’s central theme—the cookie-less future and what this means for brands and businesses in the years ahead—René Magritte’s idea of the hidden man is employed to tie in the topics around the challenge of e-commerce, communications and consumer experience. The simple forms and glitch effect enhances the concept of the hidden consumer.