New direction… Campaign360 2022 branding
CONFERENCES
CAMPAIGN360
As Campaign Asia-Pacific’s flagship conference, Campaign360 was designed around an event format with learning and networking opportunities, providing a platform for agencies
to come together.
to come together.
In 2022, Campaign360 was looking for new branding for brand recognition. It has to be able to stand the test of time and nonetheless striking. The main idea—New Direction—is to focus on the future of media after the pandemic, the business in Asia and its place on the world stage.
![](https://cdn.myportfolio.com/82598b77-7247-48c0-8097-729b6d97f108/689ba9aa-d9ae-4399-98fd-f8a52025697c_rw_1920.jpg?h=5e6b29044899e6c29245783885e7cefc)
![](https://cdn.myportfolio.com/82598b77-7247-48c0-8097-729b6d97f108/a46b7acc-f7d3-425a-98ee-626d7cf1e30e_rw_1920.jpg?h=c0c48c08e5e485ce8a299b8f7404ea2e)
Storytelling… the winning idea and its visual language plus the storyboard of the opening animation
![Setting up… Registration](https://cdn.myportfolio.com/82598b77-7247-48c0-8097-729b6d97f108/11d799cb-e421-462a-b5f6-695ead673db0_rw_3840.jpg?h=1f20cc612105d4b12c2c2c1e41f9deba)
Setting up… Registration
![We are back… The event at Raffles Singapore](https://cdn.myportfolio.com/82598b77-7247-48c0-8097-729b6d97f108/d09ca2fe-e4b7-493e-bdfb-bf67cd1a0dd7_rw_3840.jpg?h=3b6b03fcbafa35930fc9c27ea63c27b2)
We are back… The event at Raffles Singapore
![Kept the delegates informed… digital agenda](https://cdn.myportfolio.com/82598b77-7247-48c0-8097-729b6d97f108/f85a5703-798f-466a-90c9-2ac990bb91fe_rw_3840.jpg?h=b2dfb43e42f5df10cf4daf5283fe2ffe)
Kept the delegates informed… digital agenda
![Little things… Tent cards for delegates' reservation](https://cdn.myportfolio.com/82598b77-7247-48c0-8097-729b6d97f108/a2613f28-8ed9-4470-ac9a-f4f5310875bd_rw_3840.jpg?h=a35fc2ead4272f558cbb48129b1d55d7)
Little things… Tent cards for delegates' reservation
![Sponsored roundtable… Foam boards for directions](https://cdn.myportfolio.com/82598b77-7247-48c0-8097-729b6d97f108/3c1d3b49-5804-4e56-9e28-8754dfef6521_rw_3840.jpg?h=6b8145c2f9103dd1df16ab3645c9aca0)
Sponsored roundtable… Foam boards for directions
![Lunch setting… Menu and name card](https://cdn.myportfolio.com/82598b77-7247-48c0-8097-729b6d97f108/307dc579-b733-488e-841d-821215365d25_rw_3840.jpg?h=a43ba9a299cf34150a54e60302d96222)
Lunch setting… Menu and name card
![Opening… holding slide](https://cdn.myportfolio.com/82598b77-7247-48c0-8097-729b6d97f108/d12733e1-8a3f-47fb-b474-327714f57626_rw_3840.jpg?h=37927b414480f85c9639622211125a44)
Opening… holding slide
![Streaming… LED backdrop with live stream](https://cdn.myportfolio.com/82598b77-7247-48c0-8097-729b6d97f108/23ec317d-36aa-408d-bc39-3c7f0a336508_rw_3840.jpg?h=662500d7dccb2f8df434779ce8888350)
Streaming… LED backdrop with live stream
![Discussions… The roundtable set up](https://cdn.myportfolio.com/82598b77-7247-48c0-8097-729b6d97f108/2c868650-2042-4870-b906-a1bde1175a3c_rw_3840.jpg?h=5dfdc610f9b5ccefdcde78f2d52f5167)
Discussions… The roundtable set up
Spirited away… The use of glitches, enhanced by the animation, represented the idea of concealed consumer identity
Based on the year 2021’s central theme—the cookie-less future and what this means for brands and businesses in the years ahead—René Magritte’s idea of the hidden man is employed to tie in the topics around the challenge of e-commerce, communications and consumer experience. The simple forms and glitch effect enhances the concept of the hidden consumer.
![](https://cdn.myportfolio.com/82598b77-7247-48c0-8097-729b6d97f108/f208de9b-b745-481c-9660-fc5f9c538f5c_rw_1920.jpg?h=7bb5b28ad21c57561c601946615c18ad)
Topics around the industry… (top left to bottom right) trust, talent, creativity, identity and marketing
Highlights… The 2021 virtual event