Benchmark… For the Asian market with global interest
Magazines
Benchmark
Benchmark, published by Reader’s Digest as a subsidiary finance magazine, is bilingual.
One of the main design challenges, therefore, is how to present its English and Chinese content—whether it should be given solely in English for the first half and then in Chinese when the magazine is flipped to read from the back. We settled on placing the Chinese version right after the English spread with the sets of conceptual images to maintain aesthetic consistency.
One of the main design challenges, therefore, is how to present its English and Chinese content—whether it should be given solely in English for the first half and then in Chinese when the magazine is flipped to read from the back. We settled on placing the Chinese version right after the English spread with the sets of conceptual images to maintain aesthetic consistency.
Bilingual… The variation of high-quality images with the same concept not only solves the problem of presentation but also maintains a high aesthetic standard
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